Pomppas colorful and vivid Hippa pattern was born on a bus ride from Berlin to Rostock and on the Helsinki regional train.
The designer of Pomppa’s new Hippa print, Sanni Kariniemi, is not only a bronze medallist in the Agility World Championships 2016 and Finnish Champion 2017, but also an illustrator and graphic designer. Sanni’s works feature Finnish nature and folklore as well as graphic and geometric shapes.
In early 2016, Pomppa’s founder and designer, Meri Alku, was planning the colours for the new collection and suddenly had an epiphany: In addition to the new colours, Pomppa coats would be offered with a print design! She promptly sent an e-mail to Sanni, and so the plan was in motion.
– Hippa represents an adventure in the Finnish forest from the dog’s perspective, Sanni explains. I suggested a forest theme for the print, with all kinds of things dogs love and the sort of things you may encounter in the forest. Dogs love to keep an eye on animals like ducks and squirrels.